Soon to be Announced
Past Programs
CMO Summit | 2024 Program
| Time | Event |
|---|---|
| 08:30 – 09:45 | REGISTRATION & OPENING |
| 09:45 – 10:00 | SPEECH Carren O'Keefe, Chief Creative Officer, Digitas UK (Publicis Groupe) |
| 10:00 – 10:15 | OUTLOOK FOR THE TURKISH AND WORLD ECONOMY TOWARDS 2025 Prof. Dr. Erhan Aslanoğlu, Faculty Member, Economist |
| 10:15 – 11:15 | PANEL 1 - UNCHANGING LEADERSHIP STRATEGIES IN A CHANGING WORLD İnanç Dedebaş, Publicis Groupe Turkey, CEO (Moderator) Engin Aksoy, Vodafone Turkey, CEO H. Çağatay Özdoğru, Esas Holding, Board Member & CEO, TÜSİAD Board Member Umit Nuri Yildiz, Alarko Group of Companies, CEO |
| 11:15 – 11:45 | COFFEE BREAK |
| 11:45 – 13:00 | PANEL 2 - ARTIFICIAL INTELLIGENCE AND EXPERIENCE: HOW WILL YOU MANAGE THE NEXT MARKETING EVOLUTION? Ugur Karakaya, KPMG Turkey, Head of Management Consulting Department (Moderator) Evrim Sen, PepsiCo Turkey, General Manager Hüseyin Necdet Kalkan, Nestlé Turkey, General Manager, Beverages Business Unit Kutay Kartallıoğlu, CarrefourSA, CEO Sinem Sandikci Gökçen, L'oréal Turkey, Country General Manager |
| 13:00 – 14:30 | LUNCH |
| 14:30 – 15:30 | PANEL 3 - CMO OF THE FUTURE Togay Özen, McKinsey & Company, Partner (Moderator) Sincere Akalın, Yapı Kredi, Head of Payment Systems Management Osman Badur, Vestel, Assistant General Manager (Brand, Communication, Customer Experience & Business Development) Ozkan Ozyavuz, Shell & Turcas, CMO Selvi Talipoğlu, Hopi, Marketing Director |
| 15:30 – 16:00 | COFFEE BREAK |
| 16:00 – 17:00 | PANEL 4 - NEW YEAR, NEW DIRECTION: 2025 MARKETING HORIZONS Akan Abdula, FutureBright Group, Founding Partner (Moderator) Gökçe Kunt, FLO Group, Executive Vice President, Marketing and Growth Caner Alpaslan, TAB Food, CMO Gorkem Dereli, Hepsiburada, Marketing Group Director |
| 17:00 | 50 MOST EFFECTIVE CMO AWARD CEREMONY |
| 17:30 – 21:00 | COCKTAIL & FAREWELL TO SUMMER PARTY |
CMO Summit | 2023 Program
| Time | Event |
|---|---|
| 09:30 – 10:00 | REGISTRATION & OPENING |
| 10:00 – 10:20 | HYPER-PERSONALIZATION TO DRIVE PROFITABLE GROWTH IN UNCERTAIN TIMES Conrad Heider, Simon - Kucher, Elevate Leader and Berlin Office Partner |
| 10:20 – 11:30 | THE POWER OF TECHNOLOGY AND MARKETING FOR BUSINESS CONTINUITY: INNOVATIVE BUSINESS MODELS AND RESILIENCE Prof. Dr. Altan Çakır, Parton Big Data Analytics and Consulting and Adin Ai, Founder (Moderator) Emre Turanli, Shell & Turcas, CEO Hüseyin Necdet Kalkan, Nestlé Turkey, General Manager of Nescafé and Starbucks Business Unit Sinan Unal, TAB Gıda, CO-CEO Sitare Sezgin, Teknosa, CEO |
| 11:30 – 12:00 | COFFEE BREAK |
| 12:00 – 12:15 | SUPERAPPLER AND THE ROLE OF MARKETPLACES IN MARKETING Ender Sari, Alternative SuperApp, Brand and Marketing Manager |
| 12:15 – 13:30 | ACHIEVING PROFITABLE GROWTH IN UNCERTAIN TIMES Okan Çetintürk, Simon Kucher, Partner (Moderator) Erem Demircan, Digiturk, CCO Ergun Guler, Vestel, CEO Nilhan Onal Gökçetekin, Hepsiburada, CEO Yenal Gokyildirim, FLO, CEO |
| 13:30 – 14:20 | LUNCH |
| 14:20 – 14:30 | MARKETING IN THE AGE OF ARTIFICIAL INTELLIGENCE Esra Arpaci, Oredata, Business Development Director Dr. Serhan Yilmaz, Google Cloud, Country Channel Leader |
| 14:30 – 15:45 | CHANGING CONSUMER TRENDS: STRATEGIC APPROACHES OF BRANDS AND SUSTAINABILITY Didem Şekerel Erdoğan, NielsenIQ, Vice President of Analytics for Africa and Middle East & General Manager Turkey (Moderator) Aysel Aydin, Vice President of Life, Strategy and Marketing Ekmel Nuri Baydur, Migros Group, Marketing Executive Committee Member Hüseyin Binzat, Turgut Aydin Holding, CSO Serkan Ulgen, Yapı Kredi, Assistant General Manager |
| 15:45 – 16:15 | COFFEE BREAK |
| 16:15 – 16:30 | THE SUCCESS EQUATION OF THE FUTURE BUSINESS WORLD: DATA + AI + CRM Burak Kurucu, Kofana Digital, CEO |
| 16:30 – 17:30 | 25 YEARS OF MARKETING TRANSFORMATION: JOURNEY FROM TRADITIONAL TO DIGITAL Ömer Nadirler, SnA Consulting, Managing Partner (Moderator) Alper Ergenekon, Turkcell, Chief Marketing Officer Tolga Tezbasaran, Aksigorta, Assistant General Manager, Retail Product, Technical and Customer Management Ebru Darip, Koçtaş, Assistant General Manager, Marketing and Digital Channels |
| 17:30 – 19:30 | 50 MOST EFFECTIVE CMO AWARD CEREMONY & COCKTAIL |
CMO Summit | 2022 Program
| Time | Event |
|---|---|
| 09:30 – 10:00 | REGISTRATION & OPENING |
| 10:00 – 10:20 | FUTURE OF MARKETING: TOP MEGA-TRENDS TO KEEP IN MIND Lovrenc Kessler, Simon-Kucher & Partners, UAE Managing Partner |
| 10:20 – 11:45 | STEPS TO ACCURATE AND SUSTAINABLE GROWTH Okan Çetintürk, Simon-Kucher & Partners, Senior Director (Moderator) Fatih Karaca, Karaca, CEO Mert Karaibrahimoglu, Penti, CEO Nuri Oztaskin, Yatas, CEO Tolga Gündüz, Banvit BRF, CEO |
| 11:45 – 12:15 | COFFEE BREAK |
| 12:15 – 12:30 | PURSUING MEANING Seher Poyrazoglu, Shell & Turcas, Marketing Director |
| 12:30 – 12:45 | BI AND DATA TRENDS Önder Altinbilek, BI Technology, Director of Customer Success |
| 12:45 – 13:00 | TWO CONTINENTS ONE DROP Tarik Bayar, Reckitt America, Marketing Director |
| 13:00 – 14:00 | LUNCH |
| 14:00 – 15:15 | DIGITALIZATION IN TURKEY: GROWING WHILE TRANSFORMING Didem Şekerel Erdoğan, NielsenIQ, Vice President of Analytics for Africa and Middle East & General Manager Turkey (Moderator) Billur Burkutoğlu, Aras Kargo, Assistant General Manager Marketing Ekmel Nuri Baydur, Migros Ticaret A.Ş, Executive Committee Member Responsible for Marketing Hüseyin Binzat, Turgut Aydın Holding, CSO Serkan Ülgen, Yapı Kredi, Executive Vice President |
| 15:15 – 16:00 | COFFEE BREAK |
| 16:00 – 17:30 | MARKET EXPERIENCES FROM BRANDS WITHOUT BORDERS İnanç Dedebaş, Publicis Groupe Turkey, CEO (Moderator) Baris Sonmez, DeFacto, General Manager of Merchandising and Marketing Ertunga Kut, Hayat Kimya, Global Marketing Director Hatice Vanlioglu, Philips Personal Health Middle East, Turkey and Africa Marketing Director Sinan Unal, TFI TAB Food Investments, CMO |
| 17:30 – 19:00 | 50 MOST EFFECTIVE CMO AWARDS CEREMONY & COCKTAIL |
CMO Summit | 2021 Program
| Time | Event |
|---|---|
| 08:30 – 09:45 | REGISTRATION & OPENING |
| 09:45 – 10:00 | CREATING A FUNDAMENTALLY DIFFERENT FUTURE = COMMERCIAL CREATIVITY Mark Billige, Simon-Kucher & Partners, CEO |
| 10:00 – 11:00 | CHANGING BUSINESS MODELS WITH A FOCUS ON DIGITALIZATION İlke Bigan, McKinsey & Company, Partner (Moderator) Alp Gunvaran, Eczacıbaşı Tüketim Ürünleri, CEO Emre Turanli, Shell & Turcas, CEO Levent Coal, Mey | Diageo, General Manager |
| 11:00 – 11:15 | NESCAFÉ AGAIN FOR FUTURE GENERATIONS Hüseyin Necdet Kalkan, Nestlé Turkey, General Manager of Nescafé Business Unit |
| 11:30 – 12:30 | COMMERCIAL CREATIVITY IN THE NEW WORLD ORDER Mert Terzioglu, Simon-Kucher & Partners, Partner and Board Member (Moderator) Ergun Guler, Vestel, General Manager Oguz Aldemir, Tat Gıda, General Manager Serkan Ulgen, Yapı Kredi, Executive Vice President of Retail Banking and Executive Committee Member Zeki Saribekir, Sarten Packaging, CEO |
| 12:30 – 13:45 | LUNCH |
| 13:45 – 14:00 | TOMORROW'S WATER Tarik Bayar, RB Turkey Hygiene, Marketing Director and Board Member |
| 14:00 – 15:00 | MARKET EXPERIENCES FROM BRANDS WITHOUT BORDERS Didem Şekerel Erdoğan, NielsenIQ, APAC-EEMEA Analytical Consulting Senior Vice President & General Manager Turkey (Moderator) Aysel Aydin, Hayat Kimya, Vice President of Strategy and Marketing Güliz Öztürk, Pegasus Airlines, Executive Vice President - Commercial Nihal Gul, LC Waikiki, Assistant General Manager, Customer Insights and Marketing Communications Sibel Yildiz, Philips, Marketing Director, Personal Health Unit Middle East, Turkey and Africa |
| 15:15 – 16:00 | BRANDS AND BENEFIT COMMUNICATION Dr. Cüneyt Devrim, Havas Istanbul, CEO (Moderator) Billur Burkutoglu, Aras Kargo, Marketing Assistant General Manager Evren Guzel, Brisa Bridgestone, Marketing and International Markets Assistant General Manager Ozgur Süslu, Tofaş, Alfa Romeo & Jeep Brands Director, Fiat Marketing Director and Fer-Mas General Manager |
| 16:30 – 18:30 | 50 MOST EFFECTIVE CMO AWARDS CEREMONY & CLOSING COCKTAIL |
CMO Summit | 2020 Program
| Time | Event |
|---|---|
| 08:30 – 09:30 | REGISTRATION & OPENING |
| 09:30 – 10:00 | TAKING COMPANIES TO THE NEXT LEVEL, LESSONS LEARNED FROM WORKING WITH UNICORNS Madhavan Ramanujam, Simon Kucher & Partners, Pricing Guru & Unicorn Whisperer |
| 10:00 – 10:05 | DIGITAL TRENDS IN MARKETING Meltem Bakiler Sahin, Vodafone Turkey, Deputy Chief Executive Officer |
| 10:05 – 10:25 | WINNING IN THE EXPERIENCE ECONOMY Sammar Farooqi, SAP, Principal - Consumer Industry & Innovation |
| 10:25 – 11:00 | COFFEE BREAK |
| 11:00 – 12:00 | MARKET EXPERIENCES FROM BRANDS WITHOUT BORDERS Demet İkiler, WPP, Country Head & GroupM, CEO (Moderator) Ahmet Olmuştur, THY, Assistant General Manager, Marketing and Sales Dr. Berk Cagdas, Renault Mais, General Manager and CEO Can Çaka, Anadolu Efes, CEO and Beer Group President Erdem Cakir, Nestle Turkey, General Manager Sales Kamuran Uçar, Unilever, General Manager for Iran, Caucasus and Central Asia |
| 12:00 – 14:00 | LUNCH |
| 14:00 – 15:00 | A NEW LOOK AT STRATEGIC MARKETING: CUSTOMER FOCUSED TURNOVER MANAGEMENT Mert Terzioglu, Simon Kucher & Partners, Partner & Board Member (Moderator) Aslan Saranga, Domino's Pizza, Eurasia Group CEO Unit Gönülşen Özyürekli, VISA, Head of Marketing, South Eastern Europe Cem Akkas, Eczacıbaşı Building Products Group, Brand Director Murat Büyükkucak, Vodafone Turkey, Corporate Marketing Director Zeynep Dipçin Akdoğan, Eti Gıda, Marketing Group President and Executive Committee Member |
| 15:00 – 15:15 | BECOMING A BRAND COUNTRY IN TOURISM Timuçin Güler, Republic of Turkey Ministry of Culture and Tourism, Director General of Promotion |
| 15:15 – 15:30 | ANATOLIA, THE WORLD'S LARGEST FARM Cem Rodoslu, Migros, Marketing and International Operations Executive Committee Member |
| 15:30 – 16:00 | COFFEE BREAK |
| 16:00 – 17:00 | MARKETING'S NEW PLAYGROUND Didem Şekerel Erdoğan, Nielsen Turkey, General Manager & Vice President Retail Group (Eastern Europe, Russia, Middle East and Africa) (Moderator) Dr. Abdülbahri Danış, itelligence Turkey, CEO Fire Ince, Madd Entertainment, General Manager Baris Ozistek, NetMarble, EMEA Chairman Timur Altop, Youtube Turkey, Country Manager Uygar Doyuran, GE Digital, Turkey General Manager |
| 17:00 – 18:30 | 50 MOST EFFECTIVE CMO AWARDS CEREMONY & CLOSING COCKTAIL |
CMO Summit | 2018 Program
| Time | Event |
|---|---|
| 08:30 – 09:30 | REGISTRATION & OPENING |
| 09:30 – 10:00 | ALLA TURCA INNOVATION Cem Boyner, Boyner Group, CEO (Opening Speech) |
| 10:00 – 11:00 | THE ROLE OF THE CMO FROM A MANAGEMENT PERSPECTIVE Demet İkiler, WPP Turkey, Country Head (Moderator) Bülent Hiçsönmez, Google Turkey, Country Director Cüneyt Yavuz, Mavi, CEO Selim Siper, Petrol Ofisi, CEO Tankut Turnaoglu, P&G, Turkey and Caucasus General Manager |
| 11:00 – 11:30 | COFFEE BREAK |
| 11:30 – 12:30 | VALUE MANAGEMENT MIX: MARKETING & FINANCE & BRAND Dr. Mahmut Kurşun, Ciner Information Group President & Digital Publications GM, IAB Turkey President (Moderator) Bülent Gürcan, Teknosa, General Manager Cemil Tokel, Şişecam, Glassware Group President Cüneyt Erpolat, Alibaba.com Turkey, Country Manager Neslihan Uçar Çadırcı, Hopi Turkey, General Manager |
| 12:30 – 14:00 | LUNCH |
| 14:00 – 15:00 | BEHAVIORAL ARCHITECTURE IN MARKETING Arda Köterin, Insider, Co-Founder & VP of Partner Success (Moderator) Çağla Şenkardeş, Doğuş Media Group, Head of Marketing and Corporate Communications Group Didem Sekerel Erdogan, Nielsen, General Manager Esen Mestan Kocatürk, Avon, Trade Marketing Director Pınar Öney Bilsel, Nestle Turkey, General Manager Beverages |
| 15:00 – 15:30 | COFFEE BREAK |
| 15:30 – 16:30 | DIGITAL TRANSFORMATION & MARKETING 5.0 Cüneyt Toros, Fortune Turkey, Editorial Director (Moderator) Peace Erdim, Toyota Turkey, Marketing Director Ismail Bütün, Turkcell, CMO Serkan Ulgen, Yapı Kredi, Assistant General Manager, Retail Banking Zeynep Yalım Uzun, Arçelik, CMO |
| 16:30 – 18:00 | 50 MOST EFFECTIVE CMO AWARDS CEREMONY & CLOSING COCKTAIL |
